COMPARISON
WMS 360 vs Linnworks: Which Is Better for UK Sellers?
Linnworks is a well-known multichannel platform, but after its acquisition by Korber in 2021, pricing has increased significantly. Here's how WMS 360 compares for UK-focused sellers.
What is Linnworks?
Linnworks is a multichannel commerce platform acquired by German logistics conglomerate Korber in 2021. It targets mid-market to enterprise sellers with 100+ global marketplace integrations.
Feature-by-Feature Comparison
| Feature | WMS 360 | Linnworks |
|---|---|---|
| Starting price | From £49/month | From ~£360/month |
| Free trial | 14 days, no credit card | Demo only (contact sales) |
| Annual contracts | No — cancel anytime | Annual contracts typical |
| UK deal platforms (Wowcher, GoGroopie) | Yes — native support | |
| TikTok Shop | Limited | |
| AI customer service | Built-in (Claude, Gemini, Groq, Cerebras) | |
| Team performance tracking | Built-in KPIs per staff member | Requires third-party tools |
| Supplier management | Full module — POs, invoices, scoring | Basic purchase order support |
| Amazon UK | Coming soon | Yes — mature integration |
| Global marketplace count | 11+ (UK-focused) | 100+ (global) |
| Setup time | 1–3 days | 2–6 weeks |
| Mobile warehouse app | Yes — iOS & Android | Limited mobile support |
Our Verdict
For UK SME multichannel sellers, WMS 360 wins on price, UK-specific integrations, AI customer service, and team tracking. Linnworks is better if Amazon is your dominant channel or you need 100+ global marketplace integrations.
Frequently Asked Questions
Is WMS 360 cheaper than Linnworks?
Yes, significantly. WMS 360 starts from £49/month with per-user pricing and no contracts. Linnworks typically starts from around £360/month with annual contracts. For a team of 3-5 users, WMS 360 costs a fraction of Linnworks.
Why did sellers switch from Linnworks to WMS 360?
Common reasons include Linnworks' price increases after the Korber acquisition, lack of UK deal platform support (Wowcher, GoGroopie), no built-in AI customer service, and the complexity of Linnworks' enterprise-focused interface.
What does Linnworks do better than WMS 360?
Linnworks has a mature Amazon integration, 100+ global marketplace connections, and a sophisticated automation rules engine. If you sell internationally across dozens of channels or Amazon is your primary platform, Linnworks may be a better fit.
See the Difference for Yourself
Start your free 14-day trial — no credit card required. No contracts, cancel anytime.