COMPARISON
WMS 360 vs Veeqo: Which Is Better for UK Sellers?
Veeqo was acquired by Amazon in 2021 and now offers free shipping software for Amazon sellers. Here's how it compares to WMS 360 for UK multichannel sellers who need a full warehouse management platform.
What is Veeqo?
Veeqo is a shipping and inventory management tool acquired by Amazon in 2021. It offers free shipping labels for Amazon sellers and basic inventory management across multiple channels.
Feature-by-Feature Comparison
| Feature | WMS 360 | Veeqo |
|---|---|---|
| Starting price | From £49/month | Free (Amazon-subsidised) |
| Full WMS features | Yes — 9 modules | Limited — shipping & basic inventory |
| UK deal platforms (Wowcher, GoGroopie) | Yes — native support | |
| AI customer service | Built-in (4 AI providers) | |
| Supplier management | Full module | |
| Team performance tracking | ||
| Barcode scanning | Yes — mobile app & USB | Limited |
| Returns portal | Basic | |
| Amazon integration | Coming soon | Yes — native (Amazon-owned) |
| Independence | Independent UK company | Amazon-owned |
Our Verdict
If you primarily sell on Amazon and want free shipping labels, Veeqo is worth considering. For everything else — full warehouse management, UK deal platforms, AI customer service, supplier tracking, team management — WMS 360 is the more complete platform.
Frequently Asked Questions
Is Veeqo really free?
Veeqo offers free shipping labels for Amazon sellers, subsidised by Amazon. However, it has limited WMS features compared to WMS 360. It lacks supplier management, team tracking, AI customer service, and UK deal platform integrations.
Should I use Veeqo or WMS 360?
If Amazon is your only sales channel and you just need shipping labels, Veeqo may be sufficient. If you sell on eBay, Shopify, OnBuy, Wowcher, or other UK channels and need full warehouse management, WMS 360 is the better choice.
See the Difference for Yourself
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