COMPARISON
WMS 360 vs ShipStation: Shipping Tool vs Full WMS
ShipStation is a popular shipping management tool. WMS 360 is a full warehouse management platform. Here's why UK multichannel sellers often need more than just shipping software.
What is ShipStation?
ShipStation is a US-based shipping management platform focused on label printing, carrier rate comparison, and order fulfilment. It integrates with many marketplaces but is primarily a shipping tool, not a full WMS.
Feature-by-Feature Comparison
| Feature | WMS 360 | ShipStation |
|---|---|---|
| Core focus | Full WMS (9 modules) | Shipping management |
| Starting price | From £49/month | From $9.99/month (US pricing) |
| Warehouse management | Full — multi-location, barcode, pick lists | Basic inventory only |
| UK deal platforms | Yes — Wowcher, GoGroopie, Secret Sales | |
| AI customer service | ||
| Supplier management | Full module | |
| Team performance tracking | ||
| Returns management | Full portal | Branded returns portal |
| UK carrier support | Royal Mail, DPD, DHL, Evri, Yodel | Royal Mail, DPD, DHL (via partners) |
| Pricing currency | GBP | USD (US-focused) |
Our Verdict
ShipStation is a solid shipping tool but it's not a warehouse management system. If you need full WMS capabilities — inventory management, supplier tracking, team performance, AI customer service, and UK deal platform support — WMS 360 is the right choice.
Frequently Asked Questions
Can ShipStation replace a WMS?
No. ShipStation handles shipping label printing and carrier management well, but it lacks warehouse management features like multi-location inventory, barcode scanning, pick lists, supplier management, and team performance tracking.
Is ShipStation good for UK sellers?
ShipStation is US-focused with USD pricing. It works for UK sellers who only need shipping management, but it doesn't support UK deal platforms (Wowcher, GoGroopie) and lacks the full WMS features UK multichannel sellers typically need.
See the Difference for Yourself
Start your free 14-day trial — no credit card required. No contracts, cancel anytime.