What is an eBay Listing Profile?

What is an eBay Listing Profile?

An eBay listing profile is a reusable template in WMS360 that stores all the settings needed to list a product on eBay. Instead of manually selecting the category, condition, return policy, payment policy, and shipping settings every time, you configure them once in a profile and select it when creating a listing.

What does a profile contain?

• eBay Account — which eBay seller account to use
• Site/Marketplace — eBay UK, US, DE, AU, etc.
• Category & Sub Category — the eBay listing category (e.g., "Men's T-Shirts")
• Condition — New with tags, New without tags, Used, etc.
• Return Policy — your eBay return policy (e.g., 30 day returns)
• Payment Policy — managed payments or other payment methods
• Shipping Policy — delivery options and costs
• Dispatch Time — how quickly you ship (e.g., same day, 1 business day)
• Duration — Good Till Cancelled (GTC) or fixed duration
• Location & Country — seller location for the listing
• Gallery Plus — enhanced gallery option
• EPS (eBay Picture Services) — image hosting preference
• Private Listing — hide buyer identity
• Store Categories — default eBay shop categories

Why use profiles?

• Speed — list products in seconds instead of minutes
• Consistency — ensure all listings use the correct policies
• Multi-profile — create different profiles for different product types or eBay accounts
• Batch listing — select multiple profiles to list a product across several configurations at once

How to create a profile

Navigate to eBay > Profiles in the sidebar, then click Add Profile. Fill in all the fields and save. The profile will appear in the Select Profiles dropdown on the create product page.